Who are we?
YSA is a super specialised advisory firm, which uses the science of service to enhance customer experiences within hotels, townships, destinations and general commerce. The firm is proud of its ability to create compelling service concepts; and thereafter supporting its clients throughout the lifecycle of the concept – by recruiting, training and supervising manpower performance. This ability of supporting concept implementation sets YSA apart from traditional advisors, who may only support one part of the entire value chain.
The central mission of YSA is to work with organisations and clients, to ensure the victory of integrity – integrity of values, ethics, people, business concepts and profit. This philosophy underlines our belief that equitable profits are the most sustainable; and long term sustainability is the best gift we can present to humanity.
YSA is based in Switzerland, managed by an Indian and sources its experts from all parts of the world – thus combining Asian hospitality excellence, with Swiss precision and reliability.







