Who are we?
YS & Associates is a super specialised hospitality and tourism advisory firm, which focuses on the development of service concepts, hotels and destinations. YSA uses its knowledge and experience of having established benchmark hospitality related businesses in more than 60 countries. The Company is powered by its Principal, Yateendra Sinh, who is an Indian national and been resident in Switzerland for the last 19 years.
Yateendra has an in-depth working knowledge of the Asian tourism customer, having worked extensively in China and India. This information will be invaluable when designing a strategy focussed towards the largest travel and luxury consumption community of the next decade.
In addition, YSA can call upon leading tourism and design practitioners from Switzerland and abroad, who work with YSA as Associates. All necessary strategic, marketing and tourism skills will be sourced, through the network of YSA globally.
Yateendra Sinh - Principal
Yateendra is an experienced strategist, advisor and coach for the hospitality, tourism, education and services related industries. He believes that the true value of an enterprise is developed through connecting the finer details and human emotions to a macro vision and concept. Having travelled and worked in 50+ countries in the last 3 decades, he is at ease in different environments and understands the art of building strong relationships with clients and client organisations.
Vanessa Cabral - Consultant
Vanessa is an experienced hospitality professional with a degree from Ecole hôtelière of Lausanne. She comes from a multicultural background with her origins from Portugal, Chile, Canada and Croatia. She became an entrepreneur at the age of 24 and has a decade's worth of experience working in the restaurant industry. She is a people lover, passionate problem solver and is anticipative of the needs and wants of the people around her.
Amit Rathi - Associate
Amit has over 2 decades of experience in Consumer Products industry. A Seasoned Finance Professional with strong business (Strategic and Operational) experience gained through an entire gamut of leadership roles with the CPG major NESTLE, both in South Asia and Global HQ (Switzerland). He brings strategic & development insights through M&A transactions, Business Co-piloting & Corporate Finance to add value to business value chain and formulation of business, portfolio and finance strategy.
Macy Marvel - Associate
Macy Marvel has extensive professional experience in the hospitality and financial sectors. Macy was professor of finance and economics at the Ecole hôtelière de Lausanne for 20 years and is a Geneva-based journalist focused on the area of hospitality and tourism. He has also held the positions of financial analyst at Digital Equipment Corporation, auditor at the Geneva offices of PWCoopers and securities analyst at The Value Line Survey in New York.
Patrick Willis - Associate
Patrick Willis, one of the most experienced and successful operators in the restaurant and hotel industry throughout the world, has been Chief Operating Officer, Board member and Director for the Marlon Abela Restaurant Corporation for the past 2 decades. The inspirational and creative restauranteur has developed iconic restaurants such as UMU, The Square and Greenhouse in London, and Avoce Restaurants in New York City.
Bharat Avalani - Associate
Our expert in storytelling consultancy, he is the Founder and CEO of Connecting the Dots Marketing Consultancy and the Global Partner of Anecdote International, recognized as a world’s leader in the use of storytelling in business. Amidst all, Bharat has served as President of the International Advertising Association (IAA) Malaysian Chapter, Vice President of the Malaysian Advertisers Association (MAA) and Board Member of the Audit Bureau of Circulations (ABC) Malaysia
Chemin du Rang Dernier 13, 1059, Peney le Jorat, Switzerland
Walter Strub - Associate
An experienced hospitality professional in Switzerland, Latin America, and the Caribbean. Active in areas as General Management, Food & Beverage, Sales & Marketing, Events, and Project Management. Walter has worked in International hotel groups such as Hyatt International, Caesar Park, Sofitel Luxury Hotels & Resorts, Pestana Hotels & Resorts, Meliã International, and independent properties as a management consultant.
A Swiss & Brazilian citizen, formed at EHL and Gastrovaud - Switzerland. He speaks 6 languages fluently and Swiss German.