📍 Bucharest, we’re coming! Thrilled to announce that our Principal Consultant Yateendra Sinh, will be speaking at the Invest Summit 2025 by winsed.swiss Romania— a global gathering of thinkers, leaders, and change-makers. 🗓️ November 19–20, 2025 📍 Radisson Blu, Bucharest 🌍 With experience across 50+ countries, Yateendra is known for connecting ideas, people, and strategy — with depth, clarity, and vision. Join us to explore what’s next in leadership, business, and hospit

The National Jury for the BW HOTELIER Indian Hospitality Awards 2025, alongside some of the most respected names in the industry. Theme: Atithi Devo Bhava 2.0 – Hosting the World, Shaping the Future Recognising excellence and leadership in Indian hospitality. 🗓️ September 22–23, 2025 📍 JW Marriott, New Delhi Aerocity https://bwevents.co.in/bwhotelier/iha-2025-jury/

In this special long-distance episode Philip speaks to Yateendra Sinh, professor and advisor in luxury international hospitality, who has some interesting hacks to share from his Indian upbringing. https://www.youtube.com/watch?v=rM-7dMfJByA

We’re excited to say that Sygdi  was present at the Gravel Trans Jura  — the epic Swiss bikepacking adventure that spans approximately 400 km and 11,000 m of vertical ascent  from Baden to Nyon.  As part of the event’s “warm-up ride” hosted by local guides from the BikeZone Baden, Sygdi engaged directly with the cycling community and supported participants preparing for the journey across the Jura region.  Gravel Trans Jura is not a race — it’s a true “ride at your own pace”

We’re pleased to share our latest thought piece: “Service as a Real Estate Strategy: Leveraging Integrated Services to Enhance Value.”  In this article, YS & Associates explores how incorporating integrated service offerings — like concierge, lifestyle amenities, maintenance, and community services — can transform real-estate developments from static properties into vibrant, experience-based living and working environments. Such a “service-first” model isn’t just about luxury

We’re pleased to share that Yateendra Sinh, Principal of YS & Associates , will be taking the stage at INVEST: Investment in Hospitality Properties Think Tank 2024 , held on 27–28 November in Bucharest . This year’s edition brings together influential voices from across the sector to discuss the future of hospitality real estate. Attendees will gain valuable perspectives on: Emerging trends  shaping hospitality property development Innovative investment strategies  for a shif

The luxury hospitality industry is evolving rapidly, with affluent travelers seeking more personalized experiences, a stronger focus on sustainability, and an emphasis on wellness. https://www.adlittle.com/en/insights/viewpoints/rise-luxury-hospitality

Are you ready to partner with a thriving brand that’s redefining Indian street food in Europe? Sygdi is more than just a franchise—it’s an opportunity to invest in a food concept that’s profitable, scalable, and backed by core YSA business knowledge; which will be dedicated to the success of each partner. Check out Sygdi below! https://ysassociates.wixsite.com/sygdi

Having a deep passion for inner health and natural healing, we decided to create La Vie Products - a company that is specialised in taking products from all around the world, that are known to be natural superfoods, and bringing them directly to you in its best form. Check out La Vie Products here! https://ysassociates.wixsite.com/lavieproducts

The industry is evolving — and the spotlight is increasingly on soft skills. A recent piece on BW HOTELIER titled “Hospitality schools should deliver soft skills courses”  makes a compelling case for why hospitality education must go beyond technical know‑how and deliver stronger training in communication, adaptability, teamwork and emotional intelligence.  If you’re involved in hotel or hospitality education — as a school, instructor, student or industry stakeholder — this a

Curious about what the future holds for hospitality? A recent article on BW HOTELIER — “Hotels will become aggregators of micro‑businesses”  — outlines a bold vision for how traditional hotels may transform into multi‑service hubs rather than purely accommodation providers. If you are interested in how hotels can unlock new revenue streams, partner with micro‑entrepreneurs and rethink their role within local economies, this article is a must‑read. 👉 Read the full article her

At YS & Associates, we follow emerging hospitality trends closely — and one recent article from BW HOTELIER has captured our attention: “Hotels will become aggregators of micro‑businesses” .  The article outlines a compelling vision for how hotels could transform into multipurpose platforms — not only offering rooms and accommodation, but acting as aggregators for a variety of small businesses and micro‑services. This shift has the potential to unlock new revenue streams, fos

A Perspective of how to switch on your own success. The Magic is inside each one of us. https://www.linkedin.com/posts/ys-associates_attitude-success-leadership-activity-7139581521375457280--OZN?utm_source=share&utm_medium=member_desktop

We’re pleased to share that Yateendra Sinh, Principal of YS & Associates, recently appeared on a Justori podcast episode. Head over to Justori to listen in — click the link below and get inspired by his insights into hospitality, leadership, and what drives excellence in service: Listen to the podcast on Justori Enjoy! Feel free to let us know what you think or share your favourite takeaways.

We are pleased to share an insightful article written by a YSA colleague, published on ET HospitalityWorld , exploring how food & beverage concepts can evolve within today’s rapidly shifting hospitality environment. The piece offers a thoughtful look at how F&B leaders can rethink their offerings, respond to new guest expectations, and adapt to the realities shaped by the pandemic and beyond. It remains a relevant read for hoteliers, restaurateurs, and anyone navigating the t

Our principal, Yateendra Sinh , moderated an incisive industry‑roundtable on the future of the hospitality workforce during the BW HOTELIER “Industry Comes Together” event. The discussion focused on how the Covid‑19 pandemic has accelerated change in staffing, talent retention, cost‑management and skill‑development across hospitality.    In this pivotal session, Yateendra Sinh steered thoughtful commentary around: the urgent need to manage manpower costs  in light of shrinkin

We’re excited to share a powerful discussion featuring our principal, Yateendra Sinh , alongside Shyam Mohan , and host Satyen Dasondi , as they explore leadership in today’s dynamic hospitality and business landscape. 👉 Watch the full episode here: YouTube Podcast Their conversation delves into themes such as inspiring teams, adapting to change, and driving meaningful growth — all essential for forward‑looking organisations. If you’re seeking fresh perspectives on leadershi

We are pleased to highlight the important role played by our Principal, Yateendra Sinh, in the recent BW HOTELIER Indian Hospitality Awards 2020 (IHA 2020). As part of the national-jury panel, YS helped select and honour the top performers in India’s hospitality sector during this, the fifth edition of the awards.  At a time when the hospitality industry is facing unprecedented change, being part of an event such as IHA 2020 signals our commitment to benchmarking excellence a

Get to know our principal at YS & Associates! Watch this insightful video featuring Yateendra Sinh as he delves into the world of hospitality presented by Ohma and Winsedswiss. Click here to view it on YouTube and discover his unique vision, expertise, and contributions to our field: Video Link